Blogging is dead
Fun fact: I used to have a book review blog.
Between 2013 and 2015, I would steadily pump out reviews of whatever I was reading at the moment. I thought myself witty, smart and interesting. By 2016, I realised that I wasn’t half as clever as I had thought. Besides, sadly, my posts rarely got traction. Comments under my posts were like pearls from the sea. Deeply cherished, but extremely rare. I mustered enough motivation to publish six or seven posts that year. But then, a creative recession struck. In the whole of 2017, my poor blog only raked a single entry.
You can guess how it all ended. The writing was on the wall as they say. Sometime in 2018 or maybe 2019, it occurred to me that blogging was a relic of my past that I would always treasure but whose presence was no longer justified. I deleted my blog without any second thoughts.
Fast forward, we’re now in 2026, and here I am.
We’ve got Substack and Medium. But by and by, the age of putting one’s thought down on digital paper is gone. The world has moved on to faster and more intimate means of communications.
Do book bloggers still exist? I don’t know, and that’s not the point of this post. Blogging is dead, and yet here I am. I could have just kept on posting my little fashion videos and leave it at that. But I suppose, I’m truly a writer at heart.
I don’t have any grand plan for the blogging side of my website. It just makes sense to hop on here and ramble on whenever and wherever I feel like it. What is my blog going to be about? Everything and nothing.
Perhaps, I’ll babble about books once more. Or I might vent about corporate life or the trials of a wannabe novelist. Who knows, maybe I’ll chit-chat about reels, TikTok videos and the many lows of a newbie content creator. It’s an all-you-can-eat buffet, whatever pops into my mind.
In essence, my blog will be a kind of digital diary. No rhyme. No reason. Just a collection of thoughts from a thirty-something French girl (of West African ancestry) living in London. I’ll try to keep my grammar in check, but I don’t make any promise. This is my sanctuary, a place to play with words for fun. Art for art’s sake (Sara’s version). I’m not trying to win a writing contest.